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The consumer guide

Ford BlueCruise: Vehicles, Cost & Plans

Understand BlueCruise eligibility, hands-free highway coverage and monthly, annual and purchase pricing.

Hands-free describes steering, not permission to stop watching the road. Check that the exact vehicle and your usual routes support the feature.

Who should put it on their shortlist?

Consider BlueCruise if you want hands-free highway assistance in an eligible Ford or Lincoln. Check the hardware, software version and plan attached to the exact vehicle.

Capabilities and limits

BlueCruise works on designated highways. Newer features are not automatically available on every BlueCruise-equipped vehicle. Use the vehicle’s account and manual to verify its version.

Keep the operating area, driver monitoring and takeover requirements in view when comparing systems. A feature unavailable on your commute has little practical value to you.

Compare systems side by side →

What does it cost?

Ford lists $49.99 monthly, $495.00 annually, or a $2,495.00 one-time option at vehicle purchase through a Ford dealer. Hardware and eligibility are separate. Do not assume Ford pricing applies to Lincoln.

These plan prices do not buy the vehicle or establish that the required equipment is installed. Check the order sheet, trial dates and renewal terms.

Plan your costs →

Vehicles in our catalog

Catalog snapshot: model year, trim and equipment matter. Prices below are eligible-trim starting MSRPs, not complete equipped quotes. Open each price source and confirm the exact vehicle before ordering.

Vehicle / trimReference yearStarting MSRPRequired checks
Ford F-150
XLT
2026$44,695
Checked 2026
Requires BlueCruise hardware and an active plan or included period. Features differ by software version. Manufacturer eligibility ↗
Ford Mustang Mach-E
Confirm eligible configuration
2026$37,795
Checked 2026
Requires BlueCruise hardware and an active plan or included period. Features differ by software version. Manufacturer eligibility ↗
Ford Explorer
ST-Line
2026$45,155
Checked 2026
Requires BlueCruise hardware and an active plan or included period. Features differ by software version. Manufacturer eligibility ↗
Ford Expedition
Confirm eligible configuration
2026$62,700
Checked 2026
Requires BlueCruise hardware and an active plan or included period. Features differ by software version. Manufacturer eligibility ↗
Lincoln Corsair
Reserve
2026$47,640
Checked 2026
Confirm model-year equipment and included BlueCruise period; ordinary Co-Pilot360 is not sufficient. Manufacturer eligibility ↗
Lincoln Nautilus
Confirm eligible configuration
2026$53,995
Checked 2026
Confirm model-year equipment and included BlueCruise period; ordinary Co-Pilot360 is not sufficient. Manufacturer eligibility ↗
Lincoln Aviator
Confirm eligible configuration
2027$57,495
Checked 2026
Confirm model-year equipment and included BlueCruise period; ordinary Co-Pilot360 is not sufficient. Manufacturer eligibility ↗
Lincoln Navigator
Confirm eligible configuration
2027$89,995
Checked 2026
Confirm model-year equipment and included BlueCruise period; ordinary Co-Pilot360 is not sufficient. Manufacturer eligibility ↗

Before signing an order

  1. Identify the exact model year, trim and VIN—not just the model name.
  2. Ask for the equipment and service entitlement in writing.
  3. Test the feature on a representative route, following the manual.
  4. Check trial expiration, renewal cost and whether a used-car entitlement remains after transfer.

Sources & review dates

Guide sources checked 2026. Vehicle prices retain their individual review dates. This is source-based research, not a hands-on road test.

How We Evaluate Vehicles